ABOUT US
MAELSTRØM is a brand founded in 2020 by a group of friends.
It all started over a couple of beers at the usual bar.
What might have seemed like one of the many ideas destined to get lost in a night, over time it has developed into an absolutely concrete project.
Against all our expectations.
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We didn't want to create the usual streetwear brand that was a copy of the more established brands, but first and foremost we wanted to tell a story.
We felt the need to give a soul to our garments, a meaning that went beyond style and the concept of "coolness".
So, we took some time to think about what image could best represent the times we live in, where we are constantly overwhelmed by unpredictable events, almost as if we were in a constantly stormy sea.
And so the Maelstrom came to mind, a mysterious vortex that is generated in the cold waters of the North, as a metaphor for the chaos we find ourselves in.
Chaos, however, is not only a destructive force but is the prelude to harmony and order: therefore, Maelstrom wants to be the symbol of those who find the energy to transform difficulties into opportunities, even when all seems lost.
This is the CHAOS ATTITUDE.
We spent months searching for the right materials and the most suitable suppliers for our needs. And finally, in May 2021 we launched the first drop.
The graphics created by DIAS, the team's designer, immediately aroused great curiosity and admiration.
We sold the first 200 t-shirts in a few days, receiving countless positive feedbacks from friends and customers who believed in us.
This made us realize that we were on the right track.
This is just the beginning.