OUR STORY

MAELSTRØM is a brand founded in 2020 by a group of friends.

It all started over a couple of beers at the usual bar.
What might have seemed like one of the many ideas destined to get lost in a night, over time it has developed into an absolutely concrete project. Against all our expectations.
We didn't want to create the usual streetwear brand that was a copy of the more established ones, but first and foremost we wanted to tell a story.
We felt the need to give a soul to our garments, a meaning that went beyond style and the concept of "coolness".

THE MAELSTROM

So, we took some time to think about what image could best represent the times we live in, where we are constantly overwhelmed by unpredictable events, almost as if we were in a constantly stormy sea.
And so the Maelstrom came to mind, a mysterious vortex that is generated in the cold waters of the North, as a metaphor for the chaos we find ourselves in.

CHAOS ATTITUDE

Chaos, however, is not only a destructive force but is the prelude to harmony and order: therefore, Maelstrom wants to be the symbol of those who find the energy to transform difficulties into opportunities, even when all seems lost.
This is the CHAOS ATTITUDE.